Influence Of Price Discount, In-Store Display, And Shopping Lifestyle On Impulse Buying At Umama Gallery Sidoarjo
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Published:
Mar 31, 2021
Keywords:
Price Discount, In-Store Display, Shopping Lifestyle, Impulse Buying
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Abstract
This study aims to determine the effect of price discount, in-store display, and shopping lifestyle on impulse buying at Umama Gallery Sidoarjo. The method used in this research is a quantitative approach. Sampling was done by using non-probability sampling method with purposive sampling type with a total of 100 respondents who had visited and bought products at Umama Gallery Sidoarjo. The data analysis technique in this study uses multiple linear regression using the IBM SPSS Statistics version 21 program. The results show that price discount have an influence on impulse buying, in-store display have an influence on impulse buying, shopping lifestyle has an influence on impulse buying, and price discount, in-store display, and shopping lifestyle have a simultaneous influence on impulse buying.
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Copyright (c) 2021 Meizar Nur Hidayah, Dewi Komala Sari
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References
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[2] M. E. Pontoh, S. Moniharapon, and F. Roring, “Pengaruh Display Produk dan Store Atmosphere Terhadap Impulse Bulying pada Konsumen Matahari department Store Mega Mall Manado,” J. Emba, vol. Vol.5, no. No.2, pp. 1823–1833, 2017, doi: 10.1063/1.4740043.
[3] F. Zayusman and W. Septrizola, “Pengaruh Hedonic Shopping Value dan Shopping Lifestyle Terhadap Impulse Buying pada Pelaggan Tokopedia di Kota Padang,” J. Kaji. Manaj. dan Wirausaha, vol. Vol.01, no. No.01, pp. 360–368, 2019.
[4] I. P. W. Artana, I. G. B. S. Wisesa, I. K. Setiawan, N. L. P. M. P. Utami, N. N. K. Yasa, and M. Jatra, “Pengaruh store Atmosphere, Display poduct, dan pice Discount terhadap Impulse Buying,” E-Jurnal Ekon. Dan Bisnis Univ. Udayana, vol. Vol.8, no. No.4, pp. 369–394, 2019.
[5] S. Widiyati and S. Ghozi, “Peningkatan Impulse Buying Mahasiswa di Semarang terhadap Produk Fashion Lokal melalui Ethnocentrisme, Brand Image dan Country of Origin (COO),” Esensi J. Bisnis dan Manaj., vol. Vol.8, no. No.1, pp. 49–56, 2018, doi: 10.15408/ess.v8i1.6979.
[6] E. Adiputra, “Perilaku Pembelian Tidak Terencana (Impulse Buying) Di Pusat Perbenjaan Modern Di Surabaya,” An-Nisbah J. Ekon. Syariah, vol. Vol.01, no. No.02, pp. 155–180, 2015, doi: 10.21274/an.2015.1.2.155-180.
[7] D. K. Sari, “Peran In Store Stimuli Dalam Customer Impulse Buying Serta Implikasinya Terhadap Strategi Pemasaran Pada Minimarket,” Eksis J. Ris. Ekon. dan Bisnis, vol. Vol.13, no. No.2, pp. 101–110, 2018.
[8] I. Sonata, “Pengaruh Price Discount Dan Store Atmosphere Terhadap Keputusan Impulse Buying Pada,” J. Ris. Manaj. Bisnis, vol. Vol.4, no. No.1, pp. 46–53, 2019.
[9] A. N. Fauziyyah and F. Oktafani, “Pengaruh Shopping Lifestyle Dan Fashion Involvement Terhadap Impulse Buying Behavior (Studi pada Masyarakat Kota Bandung),” JURISMA J. Ris. Bisnis Manaj., vol. Vol.8, no. No.1, pp. 1–14, 2018, doi: 10.34010/jurisma.v8i1.994.
[10] Melina and M. A. Kadafi, “Pengaruh price discount dan in-store display terhadap impulse buying,” Forum Ekon., vol. Vol.19, no. No.2, pp. 201–209, 2017, [Online]. Available: http://journal.feb.unmul.ac.id/index.php/FORUMEKONOMI.
[11] S. Wilujeng, “Pengaruh Price Discount Dan Bonus Pack Terhadap Impulse Buying Konsumen Indomaret di Kecamatan Sukun Kota Malang,” J. FEB Univ. Kanjuruhan Malang, pp. 457–469, 2017.
[12] M. Haironi, “Pengaruh Discount, Bonus Pack, Dan In-Store Display Terhadap Impulse Buying Produk Obat Nyamuk HIT di Pamella Swalayan Yogyakarta,” J. Ekobis Dewantara, vol. 1, no. 3, pp. 118–126, 2018.
[13] N. P. S. Deviana D and I. G. A. Kt.Giantari, “Pengaruh Shopping Lifestyle Dan Fashion Involvement Terhadap Impulse Buying Behaviour Masyarakat Di Kota Denpasar,” E-Jurnal Manaj. Univ. Udayana, vol. Vol.5, no. No.8, pp. 5264–5273, 2016.
[14] D. O. Irawan, R. Arifin, and M. R. Basalamah, “Pengaruh Shopping Lifestyle, Discount, Fashion Involvement, Hedonic Shopping Motivation, dan Promosi Penjualan Terhadap Impulse buying (Studi Kasus Pada Mahasiswi Yang Pernah Berkunjung Ke Center Point Di Mall Olympic Garden Malang),” e-Jurnal Ris. Manaj. Prodi Manaj. Fak. Ekon. dan Bisnis Unisma, vol. Vol.09, no. No.04, pp. 152–167, 2020.
[15] U. Sumarwan, Perilaku Konsumen Teori dan Penerapannyadalam Pemasaran. 2015.
[16] F. Tjiptono, Strategi Pemasaran, Edisi 4. Yogyakarta: Penerbit ANDI, 2015.
[17] C. W. Utami, Manajemen Ritel Strategi dan Implementasi Operasional Bisnis Ritel Modern di Indonesia, Edisi 3. Jakarta Selatan: Salemba Empat, 2017.
[18] G. T. Gunawan and T. Sitinjak, “Pengaruh Keterlibatan Fashion Dan Gaya Hidup Berbelanja Terhadap Pembelian Impulsif (Studi Terhadap Remaja Dan Pemuda Dki Jakarta),” J. Manaj., vol. Vol.7, no. No.2, pp. 109–123, 2018.
[19] Sugiyono, Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta, 2017.
[20] J. Supranto, Statistik Teori & Aplikasi, 8(2). Jakarta: Penerbit Erlangga, 2016.
[21] D. Priyatno, SPSS Panduan Mudah Olah Data Bagi Mahasiswa & Umum. Yogyakarta: Penerbit ANDI, 2018.