About the Journal

JBMP (Jurnal Bisnis, Manajemen & Perbankan) is dedicated to facilitating scholars, researchers, and lecturers in publishing original research articles and review articles in the fields of business, management, and banking. The journal serves as a platform for sharing significant and innovative findings that contribute to the advancement of knowledge and understanding in these critical areas. Covering a broad spectrum of topics, including marketing management, finance management, and human resources management, JBMP aims to provide insights and practical solutions to contemporary challenges in business and management practices. By fostering interdisciplinary research and bridging the gap between theory and practice, JBMP strives to influence academic discourse and inform better business and management practices globally.

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