All articles in this issue (10 research articles) were authored and co-authored by 27 person from 11 institutions and 1 countries (Indonesia). JBMP reviewers up to the 10th volume of the 1st edition, come from within the country (Indonesia) and abroad, from India and Malaysia. An open access for full issue can be downloaded here.

DOI: https://doi.org/10.21070/jbmp.v10i1

Published: 2024/04/01 – 2024/04/16

DOI: https://doi.org/10.21070/jbmp.v10i1

Published: 2024-04-01

Full Issue

Foreword_PDF Table of Content

Articles

Driving Global Apparel Consumption: The Impact of Cause Marketing on Indonesian Fashion Purchases

Mendorong Konsumsi Pakaian Global: Dampak Cause Marketing terhadap Pembelian Produk Fashion di Indonesia

Marissa Grace Haque, Santi Rimadias

1-15

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Capital Structure's Role in Shaping Stock Return Dynamics

Peran Struktur Modal dalam Membentuk Dinamika Return Saham

Eko Budi Satoto

16-28

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Bank Profitability in Indonesia During COVID-19 Outbreak

Profitabilitas Bank di Indonesia Selama Wabah COVID-19

Sholikha Oktavi Khalifaturofi'ah, Indra Listyarti, Ririn Poerwanti, Ellen Theresia Sihotang

29-41

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The “Blackpink's” Influence on Oreo Purchases in Indonesia: A Consumptive Behavior Study

Pengaruh "Blackpink" terhadap Pembelian Oreo di Indonesia: Sebuah Studi Perilaku Konsumtif

Karin Regita Swastika, Tri Yulistyawati Evelina, Titien Indrianti

42-53

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Sugar-Free Herbal Beverage Preferences: Customer Clustering Insights

Preferensi Minuman Herbal Bebas Gula: Wawasan Pengelompokan Pelanggan

Hasna Nadiyah Banafsaj Sudaryono, Hardiana Widyastuti, Indra Refipal Sembiring, Mokhamad Syaefudin Andrianto

54-66

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Unlocking Performance: Person-Organization Fit and Job Satisfaction

Membuka Kinerja: Kecocokan Orang-Organisasi dan Kepuasan Kerja

R. Iqbal Robbie, Nur Kholis Majid, Khusnul Rofida Novianti

67-74

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Empowering MSME Employees: Quality of Work Life and Organizational Support

Memberdayakan Karyawan UMKM: Kualitas Kehidupan Kerja dan Dukungan Organisasi

Izzatunissa, Nur Hidayah

75-90

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Towards Improved Hospital Services: IS/IT Strategic Recommendations for Muhammadiyah Hospital Based on Cost and Prioritization Analysis

Menuju Peningkatan Pelayanan Rumah Sakit: Rekomendasi Strategis IS/IT untuk Rumah Sakit Muhammadiyah Berdasarkan Analisis Biaya dan Prioritas

Rita Ambarwati, Moch. Ridho Bintang Pamungkas

91-103

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Decoding MSME Entrepreneurship: A Study from Bogor, Indonesia

Menguraikan Kewirausahaan UMKM: Sebuah Studi dari Bogor, Indonesia

Palahudin, Chandra ayu pramestidewi, Awa, Yulianingsih

104-112

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Investigating Employee Satisfaction and Corporate Performance: Mining From Employer Branding

Menyelidiki Kepuasan Karyawan dan Kinerja Perusahaan: Menambang dari Pencitraan Merek Perusahaan

Muhammad Izharuddin, Faizal Susilo Hadi

113-124

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