Pengaruh Kualitas Layanan terhadap Kepuasan Mahasiswa Program Pascasarjana Magister Manajemen STIE ABI Surabaya The Effect of Service Quality on Student Satisfaction in the Postgraduate Master of Management Program STIE ABI Surabaya

Published: Sep 30, 2014
Keywords:
tangible, reliability, responsiveness, assurance, student satisfaction

Main Article Content

Sujadi Kusdiyantoro

Abstract

This research do the analysis afterwards several factors that can affect satisfaction students graduate program management abi magister stie surabaya .Research objectives of research is to be accomplished: (1) to know the quality of services the influence of factors which consists of physical proof (tangible), keterandalan (reliability), responsiveness (responsiveness), and guarantee (assurance) and simultaneous partial evaluation as well as the most dominant against satisfaction students graduate program management abi magister stie surabaya .The population in this research was all students graduate program management abi magister stie surabaya as many as 145 people.The size of the sample determined as many as 100 percent of the population the size of the total sample so that in this research was as many as 145 people out by a total of sampling technique or the sampling method of saturated .To research is used model double linear regression analysis . Conclusion in this research is as follows: (1) factors the quality of services which consists of physical proof (tangible), keterandalan (reliability), responsiveness (responsiveness), and guarantee (assurance) in unison have leverage significantly to satisfaction students graduate program management abi magister STIE Surabaya, (2) all the factors the quality of services which consists of physical proof (tangible), reliability, responsiveness (responsiveness), and guarantee (assurance) partial evaluation that are meaningful satisfaction have leverage against students graduate program management abi magister stie surabaya, (3) factors that have a dominant influence on student satisfaction graduate program management abi magister stie surabaya is the guarantee (assurance).

Article Details

Section
Articles

References

Budi, W.S. 1997. "Service Quality: Alternatif Pendekatan dan Berbagai Persoalan di Indonesia". Usahawan. No. 01. Th XXVI. Januari.

Cooper, Donal R and C. Emory. 1999. Bussines Research Methods. Edisi Indonesia. Jakarta: Erlangga.

Feingenbaum, A. V. 1991. Total Quality Control-3. Edisi Revisi. USA: Mc Graw Hill.

Fitzsimmons, James A. and Mona J. Fitzsimmons. 1982. Service Management for Competitive Advantage. International Editions. USA: McGraw Hill.

Garvin, David. A. 1988. Managing Quality. New York: The Free Press.

Gaspersz, Vincent. 2002. Manajemen Kualitas dalam Industri Jasa. Jakarta: Gramedia.

Gronroos, C. 2000. Service Management and Marketing: Managing the Moment of Truth in Service Competition. Massachussets : Lexington Books.

Guntur SW, Muhammad dan Bambang Setiaji. 2007. Analisis Service Quality Terhadap Kepuasan Pelanggan Pada Pdam Kota Surakarta. Surakarta : Program Pascasarjana Universitas Muhammadiyah.

Johns, AH. 1999. Consumer Behavior in Marketing Strategy. New Jersey : Prentice Hall International Inc. Englewood Cliffs.

Likert, R. 1932. ,”A technique for the measurement of attitudes,” Archieves of Psycology, vol. 140, pp.5-53.

Hardjosoedarmo, Soewarso. 2002. Total Quality Management. Yogyakarta : Penerbit Andi.

Crossby, Lawrence. 1979, Expanding the Rorel of CSM in Total Quality, International Journal of Service Industry Management. Vol. 2. No. 2. p. 5-19.

Kotler, Philip. 2000. Marketing Management (Edisi Indonesia oleh Hendra Teguh, Ronny dan Benjamin Molan). Jakarta: PT Indeks.

Kuncoro, Mudrajad. 2004. Metode Kuantitatif : Teori dan Aplikasi untuk Bisnis dan Ekonomi. Yogyakarta: Unit Penerbit dan Percetakan YKPN.

Lamb, Charles., Joseph Hair and Me Daniel. 2000. Marketing (Edisi Indonesia oleh David Octavia). Jakarta: Salemba Empat.

Levitt, T. 1987. Imajinasi Pemasaran (Terjemahan). Jakarta : Penerbit Erlangga.

Lovelock. 2004. Managing Services. New Jersey : Prentice Hall Englewood Cliffs.

Mahmudi. 2005. Manajemen Kinerja Sektor Publik. Yogyakarta : Unit Penerbit dan Percetakan YKPN.

Murwanti, Sri dan Nursiam. 2004. "Pengaruh Kepuasan Jasa terhadap Kepuasan Mahasiswa Perguruan Tinggi di Surakarta (Studi pada Perguruan Tinggi UNS dan UMS), Jurnal Empirika. Surakarta : BPPE FE UMS.

Setiaji, Bambang. 2004. Panduan Riset dengan Pendekatan Kuantitatif. Surakarta: Program Pascasarjana UMS.

Stanton, William. J. 1983. Fundamentals of Marketing (Edisi Indonesia oleh Sadu Sundani). Jakarta: Erlangga.

Sugiyono. 2004. Metode Penelitian Administrasi. Bandung : Alfabeta.

Tjiptono, Fandy. 2004. Prinsip-prinsip TQS. Yogyakarta : Andi Ofset.

Zeithaml, V.A. Pasuraman, A. & Berry, L.L. 1990. Delivering Quality Service: Balancing Customer Perceptions and Expectations. New York : The Free Press.