Harvesting Success: Strategy Development for Kampoeng Anggrek Agro-Tourism
Keberhasilan Panen: Strategi Pengembangan Agrowisata Kampoeng Anggrek
-
(1) * Askhaarina Aulia Tsalits
Universitas Jember
Indonesia
(2) Illia seldon Magfiroh Universitas Jember
Indonesia
(*) Corresponding Author
Abstract
The research focuses on Kampoeng Anggrek Agritourism, a growing attraction in Kediri City that is seeing an increase in everyday visits, especially on weekends and holidays. The COVID-19 epidemic prompted a brief shutdown, which resulted in shifts in facility maintenance and employee attention, resulting in some deterioration. This study aims to evaluate Kampoeng Anggrek's present Business Model Canvas (BMC) and make recommendations for future improvements. Probability sample was used with the business model canvas approach, with ten participants from the internal and forty from the external aspects of Agrotourism Kampoeng Anggrek chosen using simple random sample. The research resulted in a comprehensive BMC framework, which provided proprietors with a clear picture of the company as well as the capacity to fine-tune each BMC aspect for operational optimization in agritourism operations. This study provides critical insights for stakeholders navigating the changing landscape of agrotourism firms in the face of dynamic external influences such as the COVID-19 pandemic
References
Andryana, T. S., Daryanto, H. K., & Maulana, A. (2019). Strategi Pengembangan Bisnis Tanaman Hias PT Monfori Nusantara Dengan Pendekatan Model Bisnis Kanvas. Jurnal Aplikasi Bisnis Dan Manajemen, 5(1), 47–58. https://doi.org/10.17358/jabm.5.1.47 DOI: https://doi.org/10.17358/jabm.5.1.47
Chusni, M. M., Andrian, R., Sariyatno, B., Hanifah, D. P., Lubis, R., Fitriani, A., Noviyanto, T. S. H., Herlina, M., & Wardani, K. D. K. A. (2021). Strategi Belajar Inovatif. Pradina Pustaka. https://books.google.co.id/books?id=i69VEAAAQBAJ
Devrian, M., Putra, A., Suwarsinah, H. K., & Novianti, T. (2019). Strategi Pengembangan Bisnis Cv. Msa Di Majalaya Kabupaten Bandung, Jawa Barat Business. 5(3), 478–489.
Diaudin, M., & Nasikh. (2022). Business model canvas : perencanaan strategi pengembangan agrowisata belimbing karangsari kota blitar di masa pandemi covid-19 1-2. Media Wisata, 20(1), 88–101. https://doi.org/10.36275/mws DOI: https://doi.org/10.36276/mws.v20i1.326
Dwina, I. (2020). Melemahnya Ekonomi Indonesia Akibat Covid-19. Program Studi Pendidikan IPS, FKIP Universitas Lambung Mangkurat, 1–5. https://www.kompasiana.com/dewilst08/5ebcb675097f3659853413b3/ekonomi-indonesia-menanggung-beban-covid-19
Evinola, S. P. (2018). Mengenal Ruang Lingkup Tanaman Hias. Uwais Inspirasi Indonesia. https://books.google.co.id/books?id=hMKIDwAAQBAJ
Hanik, U., & Mas’ud, M. I. (2019). Perencanaan Inovasi Pengembangan Agrowisata Bukit Flora Dengan Pendekatan Metode Bisnis Model Kanvas. Journal Knowledge Industrial Engineering, 1, 81–90.
Hasanah, R. F. (2020). Strategi Pengembangan Usaha Susu Sapi Perah dengan Pendekatan Business Model Canvas (Studi Kasus Koperasi Peternak Galur Murni Kabupaten Jember).
Kampoeng Anggrek, A. (2022). Number of Visitors to Kampoeng Anggrek Tourism 2018-2022.
Lubis, fadli akbar. (2021). Strategi Pengembangan Agribisnis Cabai Merah (Vol. 16, Issue 1). umsu press. https://books.google.co.id/books?id=lCo_EAAAQBAJ
Malik, A., P.L, A. D., Rahayu, A., Azis, S., & Nurkarim, N. (2022). Penerapan Analisis BMC (Bisnis Model Canvas) pada BUMDes Lembah Hijau Anreapi Desa Pappandangan Kecamatan Anreapi. SIPISSANGNGI: Jurnal Pengabdian Kepada Masyarakat, 2(3), 285. https://doi.org/10.35329/sipissangngi.v2i3.3683 DOI: https://doi.org/10.35329/sipissangngi.v2i3.3683
Maulana, I., & Aprianto, M. C. (2018). Strategi Pengembangan Ekowisata Berbasis Ekonomi Kearifan Lokal: Sebuah Kasus Di Kampung Tajur, Purwakarta. Eqien: Jurnal Ekonomi Dan Bisnis, 5(2), 50–58. https://doi.org/10.34308/eqien.v5i2.60 DOI: https://doi.org/10.34308/eqien.v5i2.60
Nuzil, N. R., & Dayat, M. (2020). Pengembangan Kawasan Agroeduwisata Berbasis Potensi Unggulan Desa (Studi kasus di Desa Wisata Kalipucang Kecamatan Tutur Kabupaten Pasuruan). Media Trend, 15(1), 157–173. https://doi.org/10.21107/mediatrend.v15i1.6639 DOI: https://doi.org/10.21107/mediatrend.v15i1.6639
Osterwalder, A., Pigneur, Y., Smith, A., & Movement, T. (2012). Business Model Generation. In Kybernetes (Vol. 41, Issue 5/6). https://doi.org/10.1108/03684921211261761 DOI: https://doi.org/10.1108/03684921211261761
Persari, D., Heriyanto, M., & Yuliani, F. (2018). Implementasi Strategi Pengembangan Kepariwisataan. JIANA (Jurnal Ilmu Administrasi Negara), 15(1), 104–109.
Pradana, M. I., & Mahendra, G. katon. (2021). Analisis Dampak Covid-19 Terhadap Sektor Pariwisata Di Objek Wisata Goa Pindul Kabupaten Gunungkidul. Paper Knowledge . Toward a Media History of Documents, 3(2), 6. DOI: https://doi.org/10.24076/JSPG.2021v3i2.623
Putri, M. A., Alfatah, Z. A., & Kusumawati, A. N. (2021). Perencanaan Bisnis Oleh-oleh dan Agrowisata di Kabupaten Grobogan Menggunakan Bussines Model Canvas. 2(November), 12–21. DOI: https://doi.org/10.47701/sintech.v2i1.1571
Rosalina, T., Evita, R., & Indriani. (2022). Strategi Pengembangan Taman Bukit Bougenville Dalam Rangka Peningkatan Kungjungan Pasca Pandemi Covid 19 Di Singkawang SELATAN. Jurnal Ilmu Sosial, 1(7), 767–776.
Siyoto, S., & Sodik, A. (2015). DASAR METODOLOGI PENELITIAN (1st ed.). Literasi Media Publishing.
Supiani, S., & Sinaini, L. (2020). Analisis Pendapatan Usaha Tanaman Hias (Studi Kasus UD. Rahma Nurseri di Desa Bangunsari Kabupaten Muna). Paradigma Agribisnis, 3(1), 1. https://doi.org/10.33603/jpa.v3i1.3634 DOI: https://doi.org/10.33603/jpa.v3i1.3634
Tanjung, R., Supriani, Y., Mayasari, A., & Arifudin, O. (2022). Manajemen Mutu Dalam Penyelenggaraan Pendidikan. Jurnal Pendidikan Glasser, 6(1), 29. https://doi.org/10.32529/glasser.v6i1.1481 DOI: https://doi.org/10.32529/glasser.v6i1.1481
Tsalits, A. A. (2022). Business Model Canvas of Agrotourism Kampoeng Anggrek.
Warnaningtyas, H. (2020). Desain Bisnis Model Canvas (BMC) Pada Usaha Batik Kota Madiun. EKOMAKS: Jurnal Manajemen, Ilmu Ekonomi Kreatif Dan Bisnis, 9(2), 52–65. http://ekomaks.unmermadiun.ac.id/index.php/ekomaks
Yatiman. (2018). ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU KONSUMEN DALAM KEPUTUSAN PEMBELIAN ANGGREK (Orchidaceae) DI TEMPAT USAHA YUSRA DAN WINDHA-WAN FLORIST. In Edunomic Jurnal Pendidikan Ekonomi (Vol. 5, Issue 2). https://doi.org/10.33603/ejpe.v5i2.304 DOI: https://doi.org/10.33603/ejpe.v5i2.304
Yulia;, & Sitorus, R. (2022). ALTERNATIF STRATEGI PENGEMBANGAN USAHA WARUNG KOPI MELALUI PENDEKATAN BUSINESS MODEL CANVAS DI MASA PANDEMI COVID-19. Open Journal System, 16(1978), 6949–6962.
Yunus, N. R., & Rezki, A. (2020). Kebijakan Pemberlakuan Lock Down Sebagai Antisipasi Penyebaran Corona Virus Covid-19. SALAM: Jurnal Sosial Dan Budaya Syar-I, 7(3). https://doi.org/10.15408/sjsbs.v7i3.15083 DOI: https://doi.org/10.15408/sjsbs.v7i3.15083
Copyright (c) 2023 Askhaarina Aulia Tsalits -, Illia seldon Magfiroh
This work is licensed under a Creative Commons Attribution 4.0 International License.
