JBMP (Jurnal Bisnis, Manajemen dan Perbankan)

Driving Global Apparel Consumption: The Impact of Cause Marketing on Indonesian Fashion Purchases

2024-04-01T15:03:38+00:00

This study employs a quantitative approach to investigate the role of cause-related marketing (Cr-M) in enhancing purchase intention for Chikigo, a local fashion brand in Indonesia. Utilizing Partial Least Squares (PLS) analysis via Smartpls 3.0 software, data from 64 respondents gathered through online questionnaires were analyzed. The findings reveal a positive impact of attitudes toward cause-related marketing on brand attractiveness, brand image, and purchase intention. Moreover, brand credibility significantly influences attitudes toward cause-related marketing. While brand image positively affects purchase intention, brand attractiveness and credibility do not significantly influence purchase intention for Chikigo's local fashion brand. These results contribute to understanding consumer behavior in the context of cause-related marketing and have implications for marketers seeking to promote local fashion brands in Indonesia.

Capital Structure's Role in Shaping Stock Return Dynamics

2024-04-01T15:04:06+00:00

This study examines the intricate relationships among capital structure, current ratio, return on assets (ROA), long-term debt-to-equity ratio, and stock returns within the property and real estate sector, utilizing a sample of 16 companies. Employing Structural Equation Modeling (SEM), capital structure is introduced as a mediating variable to elucidate its role in the association between the investigated financial metrics and stock returns. Results indicate that neither the current ratio nor ROA significantly influences stock returns, while the long-term debt-to-equity ratio negatively impacts capital structure. Surprisingly, the current ratio exhibits a positive effect on stock returns, while the long-term debt-to-equity ratio shows no significant impact. Notably, capital structure emerges as a positive determinant of stock returns. This study provides a novel perspective by introducing capital structure as a mediator, contributing to the existing body of knowledge. Practical implications suggest that property and real estate investors should consider financial ratios alongside external factors like exchange rates and economic conditions when making investment decisions. However, limitations associated with the study's focus on IDX-listed companies in this sector are acknowledged, necessitating careful interpretation of the findings.

Bank Profitability in Indonesia During COVID-19 Outbreak

2024-04-04T08:16:19+00:00

This study examines the factors of conventional bank profitability during the COVID-19 outbreak in Indonesia, using data from 52 conventional banks from 2020 Q1 to 2021 Q4. Using a fixed-effects model, bank-specific and macroeconomic factors are examined. The findings show that liquidity and bank size have a beneficial impact on profitability, whereas efficiency has a considerable negative effect. Additionally, non-performing loans have a favorable link with profitability. Notably, macroeconomic indices such as interest rates have a substantial impact on bank profitability, while capital, exchange rates, inflation, and economic growth do not. The study emphasizes the necessity of improved liquidity management, efficient operations, and strategic interest rate management in maintaining bank profitability and resilience in the face of disruptive occurrences

The “Blackpink's” Influence on Oreo Purchases in Indonesia: A Consumptive Behavior Study

2024-04-06T09:32:52+00:00

This quantitative study investigates the influence of consumptive behavior and brand ambassadorship, specifically focusing on the case of Blackpink, on purchasing decisions for Oreo products among Indonesian consumers. Utilizing a deductive research approach, data was gathered through a survey employing a questionnaire administered to 100 Oreo consumers who are Blackpink fans, selected through purposive sampling. Statistical analysis, including t-tests and F-tests, was employed to test hypotheses concerning the impact of consumptive behavior and brand ambassadorship on purchasing decisions. Results indicate that both factors significantly affect consumer purchasing decisions, both individually and collectively. The findings suggest avenues for future research to explore additional variables, such as fanatical behavior influenced by idol brand ambassadors, and to compare the effects of various brand ambassadors over time, thereby offering valuable insights for marketing strategies.

Sugar-Free Herbal Beverage Preferences: Customer Clustering Insights

2024-04-06T04:08:12+00:00

Amidst the increased demand for public health products caused by the COVID-19 epidemic, Indonesia's herbal business has recognized opportunity for expansion, particularly in the area of sugar-free instant herbal beverages. The purpose of this study is to define customer profiles and identify the factors impacting customers' willingness to pay for such products using a dual technique of cluster analysis and Structural Equation Modeling - Partial Least Squares (SEM-PLS). The study identifies three unique client groups: teen students (Cluster 1), early adult workers (Cluster 2), and late adult workers (Cluster 3). Income, health consciousness, product quality, and price are factors that have a favorable and significant impact on willingness to pay across all clusters. Notably, in Cluster 3, willingness to pay is more influenced by product quality, health consciousness, and price. These findings are useful for the Indonesian herbal business, as they will guide targeted marketing tactics and product development efforts to efficiently serve to varied consumer demographics.

Unlocking Performance: Person-Organization Fit and Job Satisfaction

2024-04-06T09:30:24+00:00

This quantitative study looks at the impact of person-organization fit on employee performance, including work happiness as an intervening variable, at PT. Victory International Futures. Using a saturation sampling strategy, the complete population of 150 employees was questioned via questionnaires. The data was analyzed using Smart PLS. The results show that person-organization fit has a strong positive effect on job satisfaction and employee performance. Furthermore, job happiness was proven to have a considerable impact on employee performance. The findings highlight the relevance of person-organization fit in improving employee performance, with job happiness serving as a key intermediary mechanism. This study contributes to the academic literature by filling gaps in our understanding of the relationship between person-organization fit, job satisfaction, and employee performance, thereby enhancing theoretical frameworks and providing insights for organizational practice.

Empowering MSME Employees: Quality of Work Life and Organizational Support

2024-04-06T10:23:12+00:00

This quantitative study investigates the association between quality of life at work (QWL), perceived organizational support (POS), and employee performance in Kota Magelang's micro, little, and medium-sized firm (MSME) sector. Through a questionnaire issued to 210 MSME employees, with a 100% response rate, the research explores the impact of QWL on both employee performance and POS, as well as the mediating role of POS in the relationship between QWL and employee performance. The findings show a good relationship between QWL and staff performance, as well as a positive influence of QWL on the point of sale. Furthermore, the study emphasizes the mediating role of POS in the relationship between QWL and employee performance. These findings highlight the necessity of improving QWL and POS within MSMEs to support increased employee performance, hence contributing to the economic development of Magelang's City MSME sector.

Towards Improved Hospital Services: IS/IT Strategic Recommendations for Muhammadiyah Hospital Based on Cost and Prioritization Analysis

2024-04-06T16:42:22+00:00

This mixed-method study looks into the strategic priorities of information systems and technology (IS/IT) at Muhammadiyah Hospital in Sidoarjo, with a focus on long-term goals and alternative tactics. Using the Ward and Peppard approach, the research seeks to develop strategic suggestions and identify potential future application portfolios. The data was examined using cost-benefit analysis (CBA) and ranked using the Analytical Hierarchy Process. Furthermore, professional viewpoints were acquired through focus group discussions to evaluate IS/IT portfolio recommendations. The findings show that cost parameters play an important role in selecting developmental systems. The study emphasizes the need of using a multi-method approach in IS/IT strategic planning within healthcare, as well as the value of expert input in making good decisions. The findings provide a framework for Muhammadiyah Hospital to improve future services and go forward with key IS/IT projects.

Decoding MSME Entrepreneurship: A Study from Bogor, Indonesia

2024-04-15T23:34:23+00:00

This research explores the entrepreneurial behavior characteristics of MSMEs in Nagrak Village, Bogor, aiming to provide empirical insights that guide MSME actors in enhancing their business success. Employing a survey method with a descriptive analysis approach, data was collected through observation, interviews, and questionnaires from 27 MSME entrepreneurs. Results indicate that MSMEs in Nagrak exhibit generally strong entrepreneurial behavior, with respondents showing high levels of entrepreneurial knowledge, positive mental attitudes towards entrepreneurship, and proficient entrepreneurial skills. These findings underscore the importance of nurturing knowledge, attitude, and skills in entrepreneurship to foster successful MSME businesses. The study offers valuable input for MSME entrepreneurs in Nagrak, suggesting areas of focus to further improve their entrepreneurial endeavors and achieve business success.

Investigating Employee Satisfaction and Corporate Performance: Mining From Employer Branding

2024-04-16T09:34:54+00:00

This study investigates the relationship between employee satisfaction and corporate performance using data mining techniques on anonymous employee feedback. The study tries to determine how employee satisfaction affects company performance. Textual analysis of employee reviews was carried out using a data mining approach in order to find relationships between satisfaction and performance. The investigation highlighted major employee satisfaction elements such as salary and benefits, work-life balance, workload, career development, and management, all of which have a significant impact on business success. Interestingly, work-life balance and workload were found to be negatively correlated with performance. These findings offer useful insights for employer branding efforts, underlining the need of addressing certain components of employee happiness in order to improve overall corporate performance.