The Effect of Hedonic Shopping Value, Utilitarian Value, and Store Atmosphere on Impulse Buying in Minnisou Lippo Plaza Kendari
-
(1) * Waode Maratun Shaleha
Universitas Muhammadiyah Kendari
Indonesia
(2) Nisrina Hamid Universitas Muhammadiyah Kendari
Indonesia
(3) Al Asy Ari Adnan Hakim Universitas Muhammadiyah Kendari
Indonesia
(*) Corresponding Author
Abstract
The purpose of this research is to analyze the effect of hedonic value, utilitarian value and store atmosphere on impulse buying. The population in this study were consumers in Kendari City who had shopped and visited Minnisou Lippo Plaza Kendari. The population in this study is infinite which means unlimited. The number of samples in this study amounted to 96 respondents (based on the Lemeshow formula). Data analysis method in this research uses multiple linear regression. The results showed that hedonic shopping value has a positive effect on impulse buying, utilitarian value does not have a positive effect on impulse buying, store atmosphere has a positive effect on impulse buying, and hedonic shopping value, utilitarian value and store atmosphere together positively influence positive impulse buying.
References
Alfin, M. R., & Nurdin, S. (2017). Pengaruh Store Atmosphere Pada Kepuasan Pelangan Yang Berimplikasi Pada Loyalitas Pelanggan. Ecodemica, 1(2), 252–261. https://doi.org/10.31311/jeco.v1i2.2277
Atulkar, S., & Kesari, B. (2017). Satisfaction, loyalty and repatronage intentions: Role of hedonic shopping values. Journal of Retailing and Consumer Services, 39(June), 23–34. https://doi.org/10.1016/j.jretconser.2017.06.013
Bradley, G. T., & LaFleur, E. K. (2016). Toward the development of hedonic-utilitarian measures of retail service. Journal of Retailing and Consumer Services, 32, 60–66. https://doi.org/10.1016/j.jretconser.2016.06.001
Cahyono, K. E., Khuzaini, & Widiarto, H. (2016). Shopping Life Style Memediasi Hubungan Antara Hedonic Dan. Ekuitas: Jurnal Ekonomi Dan Keuangan, 20(2), 188–208.
Darma, L. A., & Japarianto, E. (2014). Analisa Pengaruh Hedonic Shopping Value terhadap Impulse Buying dengan Shopping Lifestyle dan Positive Emotion sebagai Variabel Intervening pada Mall Ciputra World Surabaya. Jurnal Manajemen Pemasaran, 8(2), 80–89. https://doi.org/10.9744/pemasaran.8.2.80-89
Gunadhi, E. C., & Japarianto, E. (2015). Analisis Pengaruh Store Atmosphere Terhadap Impulse Buying Melalui Shopping Lifestyle dan Emotuonal Response Sebagai Variabel Intervening pada The Body Shop Indonesia. Jurnal Manajemen Pemasaran Petra, 1(1), 1–9.
Gunawan Kwan, O. (2016). Pengaruh Sales Promotion Dan Store Atmosphere Terhadap Impulse Buying Dengan Positive Emotion Sebagai Variabel Intervening Pada Planet Sports Tunjungan Plaza Surabaya. Jurnal Manajemen Pemasaran, 10(1), 27–34. https://doi.org/10.9744/pemasaran.10.1.27-34
Hanzaee, K. H., & Rezaeyeh, S. P. (2013). Investigation of the effects of hedonic value and utilitarian value on customer satisfaction and behavioural intentions. African Journal of Business Management, 7(11), 818–825. https://doi.org/10.5897/AJBM11.728
Helmefalk, M., & Hultén, B. (2017). Multi-sensory congruent cues in designing retail store atmosphere: Effects on shoppers’ emotions and purchase behavior. Journal of Retailing and Consumer Services, 38(November 2016), 1–11. https://doi.org/10.1016/j.jretconser.2017.04.007
Hursepuny, C. V., & Oktafani, F. (2018). Pengaruh Hedonic Shopping Motivation Dan Shopping Lifestyle Terhadap Impulse Buying Pada Konsumen Shopee _ Id. E-Proceeding of Management, 5(1), 1041–1048.
Kosyu, D. (2014). Pengaruh Hedonic Shopping Motives Terhadap Shopping Lifestyle Dan Impulse Buying (Survei Pada Pelanggan Outlet Stradivarius Di Galaxy Mall Surabaya). Jurnal Administrasi Bisnis S1 Universitas Brawijaya, 14(2), 84440.
Kotler, P. (2012). Marketing management/Philip Kotler, Kevin Lane Keller. Pearson Education International.
Lumintang, F. F. (2013). Pengaruh Hedonic Motives Terhadap Impulse Buying Melalui Browsing Dan Shopping Lifestyle Pada Online Shop. Journal of Business Research, 5(11), 35–52. https://doi.org/10.1108/03090560410539294
Maulana, R. I. (2018). Promosi dan Store Atmosphere Terhadap Shopping Emotion dan Impulse Buying. Universitas Pamulang, 2(2), 213–225. http://ejournal.bsi.ac.id/ejurnal/index.php/abdimas/article/view/3956/2495
Midori, L., Ghifari, R., & Wicaksono, F. (n.d.). Perilaku Impulse Buying Pada Remaja Akhir Di Tangerang Selatan. Researchgate.Net, 1. https://www.researchgate.net/profile/Fauziah_Fazrina/publication/330654978_Perilaku_Impulse_Buying_pada_Remaja_Akhir_di_Tangerang_Selatan/links/5c4c732da6fdccd6b5caf1e0/Perilaku-Impulse-Buying-pada-Remaja-Akhir-di-Tangerang-Selatan
Mohan, G., Sivakumaran, B., & Sharma, P. (2013). Impact of store environment on impulse buying behavior. European Journal of Marketing, 47(10), 1711–1732. https://doi.org/10.1108/EJM-03-2011-0110
Ni Nyoman Manik Yistiani, Ni Nyoman Kerti Yasa, I. G. A. K. G. S. (2012). Pengaruh Atmosfer Gerai Dan Pelayanan Ritel Terhadap Nilai Hedonik Dan Pembelian Impulsif Pelanggan Matahari Department Storeduta Plaza Di Denpasar. Jurnal Manajemen, Strategi Bisnis Dan Kewirausahaan, 6(2), 139–149.
No, I. V., & Akyuz, A. (2018). Research in Business and Social Science Behavior of Turkish Customers in Supermarket Setting. 7(1), 1–10.
Overby, J. W., & Lee, E. J. (2006). The effects of utilitarian and hedonic online shopping value on consumer preference and intentions. Journal of Business Research, 59(10–11), 1160–1166. https://doi.org/10.1016/j.jbusres.2006.03.008
Park, E. J., Kim, E. Y., Forney, J. C., & Park, E. J. (2006). A structural model of fashion-oriented impulse buying behavior. https://doi.org/10.1108/13612020610701965
Penaloza, L. (2013). Marketing Management. In Marketing Management. https://doi.org/10.4324/9780203357262
Picot-Coupey, K., Krey, N., Huré, E., & Ackermann, C. L. (2020). Still work and/or fun? Corroboration of the hedonic and utilitarian shopping value scale. Journal of Business Research, December 2018, 1–13. https://doi.org/10.1016/j.jbusres.2019.12.018
Prebensen, N. K., & Rosengren, S. (2016). Experience value as a function of hedonic and utilitarian dominant services. International Journal of Contemporary Hospitality Management, 28(1), 113–135. https://doi.org/10.1108/IJCHM-02-2014-0073
Rachmawati, V., Pengajar, S., Ekonomi, F., Kristen, U., & Mandala, W. (2009). Hubungan Antara Hedonic Shopping Value , Pada Konsumen Ritel. 2, 192–209.
Rahmi, D. A., Rachma, N., & Rizal, M. (2016). Pengaruh Hedonic Shopping Motivation Dan Utilitarian Value Terhadap Impulse Buying Dengan Shopping Lifestyle Sebagai Variabel Mediasi Pada Pembeli Di Sardo Swalayan. E – Jurnal Riset Manajemen PRODI MANAJEMEN Fakultas Ekonomi Unisma, 82–94.
Setiadi, N. (2003). PERILAKU KONSUMEN : Perspektif Kontenporer pada Motif, Tujuan, dan Keininan Konsumen. In prenadamedia group, Jakarta.
Tambuwun, M. (2016). Shopping Lifestyle as Intervening Relation Between Hedonic Motive and Gender on Impulse Buying. International Journal of Business and Finance Management Research, 4, 9–16.
Tang, S., Hao, P., & Feng, J. (2020). Consumer behavior of rural migrant workers in urban China. Cities, 106(July 2019), 102856. https://doi.org/10.1016/j.cities.2020.102856
Tifferet, S., & Herstein, R. (2012). Gender differences in brand commitment, impulse buying, and hedonic consumption. Journal of Product and Brand Management, 21(3), 176–182. https://doi.org/10.1108/10610421211228793
Voramontri, D., & Klieb, L. (2019). Impact of social media on consumer behaviour. International Journal of Information and Decision Sciences, 11(3), 209–233. https://doi.org/10.1504/IJIDS.2019.101994
Xliema, J. (2019). Effect of Social Networks o 11 Consumer Behaviour: Complex Buying. IFAC-PapersOnLine, 52(25), 504–508. https://doi.org/10.1016/j.ifacol.2019.12.594
Zayusman, F., & Septrizola, W. (2019). Pengaruh Hedonic Shopping Value dan Shopping Lifestyle Terhadap Impulse Buying pada Pelaggan Tokopedia di Kota Padang. Jurnal Kajian Manajemen Dan Wirausaha, 01, 360–368.
Atulkar, S., & Kesari, B. (2017). Satisfaction, loyalty and repatronage intentions: Role of hedonic shopping values. Journal of Retailing and Consumer Services, 39(June), 23–34. https://doi.org/10.1016/j.jretconser.2017.06.013
Bradley, G. T., & LaFleur, E. K. (2016). Toward the development of hedonic-utilitarian measures of retail service. Journal of Retailing and Consumer Services, 32, 60–66. https://doi.org/10.1016/j.jretconser.2016.06.001
Cahyono, K. E., Khuzaini, & Widiarto, H. (2016). Shopping Life Style Memediasi Hubungan Antara Hedonic Dan. Ekuitas: Jurnal Ekonomi Dan Keuangan, 20(2), 188–208.
Darma, L. A., & Japarianto, E. (2014). Analisa Pengaruh Hedonic Shopping Value terhadap Impulse Buying dengan Shopping Lifestyle dan Positive Emotion sebagai Variabel Intervening pada Mall Ciputra World Surabaya. Jurnal Manajemen Pemasaran, 8(2), 80–89. https://doi.org/10.9744/pemasaran.8.2.80-89
Gunadhi, E. C., & Japarianto, E. (2015). Analisis Pengaruh Store Atmosphere Terhadap Impulse Buying Melalui Shopping Lifestyle dan Emotuonal Response Sebagai Variabel Intervening pada The Body Shop Indonesia. Jurnal Manajemen Pemasaran Petra, 1(1), 1–9.
Gunawan Kwan, O. (2016). Pengaruh Sales Promotion Dan Store Atmosphere Terhadap Impulse Buying Dengan Positive Emotion Sebagai Variabel Intervening Pada Planet Sports Tunjungan Plaza Surabaya. Jurnal Manajemen Pemasaran, 10(1), 27–34. https://doi.org/10.9744/pemasaran.10.1.27-34
Hanzaee, K. H., & Rezaeyeh, S. P. (2013). Investigation of the effects of hedonic value and utilitarian value on customer satisfaction and behavioural intentions. African Journal of Business Management, 7(11), 818–825. https://doi.org/10.5897/AJBM11.728
Helmefalk, M., & Hultén, B. (2017). Multi-sensory congruent cues in designing retail store atmosphere: Effects on shoppers’ emotions and purchase behavior. Journal of Retailing and Consumer Services, 38(November 2016), 1–11. https://doi.org/10.1016/j.jretconser.2017.04.007
Hursepuny, C. V., & Oktafani, F. (2018). Pengaruh Hedonic Shopping Motivation Dan Shopping Lifestyle Terhadap Impulse Buying Pada Konsumen Shopee _ Id. E-Proceeding of Management, 5(1), 1041–1048.
Kosyu, D. (2014). Pengaruh Hedonic Shopping Motives Terhadap Shopping Lifestyle Dan Impulse Buying (Survei Pada Pelanggan Outlet Stradivarius Di Galaxy Mall Surabaya). Jurnal Administrasi Bisnis S1 Universitas Brawijaya, 14(2), 84440.
Kotler, P. (2012). Marketing management/Philip Kotler, Kevin Lane Keller. Pearson Education International.
Lumintang, F. F. (2013). Pengaruh Hedonic Motives Terhadap Impulse Buying Melalui Browsing Dan Shopping Lifestyle Pada Online Shop. Journal of Business Research, 5(11), 35–52. https://doi.org/10.1108/03090560410539294
Maulana, R. I. (2018). Promosi dan Store Atmosphere Terhadap Shopping Emotion dan Impulse Buying. Universitas Pamulang, 2(2), 213–225. http://ejournal.bsi.ac.id/ejurnal/index.php/abdimas/article/view/3956/2495
Midori, L., Ghifari, R., & Wicaksono, F. (n.d.). Perilaku Impulse Buying Pada Remaja Akhir Di Tangerang Selatan. Researchgate.Net, 1. https://www.researchgate.net/profile/Fauziah_Fazrina/publication/330654978_Perilaku_Impulse_Buying_pada_Remaja_Akhir_di_Tangerang_Selatan/links/5c4c732da6fdccd6b5caf1e0/Perilaku-Impulse-Buying-pada-Remaja-Akhir-di-Tangerang-Selatan
Mohan, G., Sivakumaran, B., & Sharma, P. (2013). Impact of store environment on impulse buying behavior. European Journal of Marketing, 47(10), 1711–1732. https://doi.org/10.1108/EJM-03-2011-0110
Ni Nyoman Manik Yistiani, Ni Nyoman Kerti Yasa, I. G. A. K. G. S. (2012). Pengaruh Atmosfer Gerai Dan Pelayanan Ritel Terhadap Nilai Hedonik Dan Pembelian Impulsif Pelanggan Matahari Department Storeduta Plaza Di Denpasar. Jurnal Manajemen, Strategi Bisnis Dan Kewirausahaan, 6(2), 139–149.
No, I. V., & Akyuz, A. (2018). Research in Business and Social Science Behavior of Turkish Customers in Supermarket Setting. 7(1), 1–10.
Overby, J. W., & Lee, E. J. (2006). The effects of utilitarian and hedonic online shopping value on consumer preference and intentions. Journal of Business Research, 59(10–11), 1160–1166. https://doi.org/10.1016/j.jbusres.2006.03.008
Park, E. J., Kim, E. Y., Forney, J. C., & Park, E. J. (2006). A structural model of fashion-oriented impulse buying behavior. https://doi.org/10.1108/13612020610701965
Penaloza, L. (2013). Marketing Management. In Marketing Management. https://doi.org/10.4324/9780203357262
Picot-Coupey, K., Krey, N., Huré, E., & Ackermann, C. L. (2020). Still work and/or fun? Corroboration of the hedonic and utilitarian shopping value scale. Journal of Business Research, December 2018, 1–13. https://doi.org/10.1016/j.jbusres.2019.12.018
Prebensen, N. K., & Rosengren, S. (2016). Experience value as a function of hedonic and utilitarian dominant services. International Journal of Contemporary Hospitality Management, 28(1), 113–135. https://doi.org/10.1108/IJCHM-02-2014-0073
Rachmawati, V., Pengajar, S., Ekonomi, F., Kristen, U., & Mandala, W. (2009). Hubungan Antara Hedonic Shopping Value , Pada Konsumen Ritel. 2, 192–209.
Rahmi, D. A., Rachma, N., & Rizal, M. (2016). Pengaruh Hedonic Shopping Motivation Dan Utilitarian Value Terhadap Impulse Buying Dengan Shopping Lifestyle Sebagai Variabel Mediasi Pada Pembeli Di Sardo Swalayan. E – Jurnal Riset Manajemen PRODI MANAJEMEN Fakultas Ekonomi Unisma, 82–94.
Setiadi, N. (2003). PERILAKU KONSUMEN : Perspektif Kontenporer pada Motif, Tujuan, dan Keininan Konsumen. In prenadamedia group, Jakarta.
Tambuwun, M. (2016). Shopping Lifestyle as Intervening Relation Between Hedonic Motive and Gender on Impulse Buying. International Journal of Business and Finance Management Research, 4, 9–16.
Tang, S., Hao, P., & Feng, J. (2020). Consumer behavior of rural migrant workers in urban China. Cities, 106(July 2019), 102856. https://doi.org/10.1016/j.cities.2020.102856
Tifferet, S., & Herstein, R. (2012). Gender differences in brand commitment, impulse buying, and hedonic consumption. Journal of Product and Brand Management, 21(3), 176–182. https://doi.org/10.1108/10610421211228793
Voramontri, D., & Klieb, L. (2019). Impact of social media on consumer behaviour. International Journal of Information and Decision Sciences, 11(3), 209–233. https://doi.org/10.1504/IJIDS.2019.101994
Xliema, J. (2019). Effect of Social Networks o 11 Consumer Behaviour: Complex Buying. IFAC-PapersOnLine, 52(25), 504–508. https://doi.org/10.1016/j.ifacol.2019.12.594
Zayusman, F., & Septrizola, W. (2019). Pengaruh Hedonic Shopping Value dan Shopping Lifestyle Terhadap Impulse Buying pada Pelaggan Tokopedia di Kota Padang. Jurnal Kajian Manajemen Dan Wirausaha, 01, 360–368.
Published
2020-09-21
Section
Articles
Copyright (c) 2020 Wa Ode Maratun Shaleha, Nisrina Hamid , Al Asy Ari Adnan Hakim
This work is licensed under a Creative Commons Attribution 4.0 International License.
